The Shot on iPhone 6 World Gallery launched at the beginning of March and features some of Apple's favorite customer photos in a global outdoor and print campaign that spans 70 cities in 24 countries. It is a truly transformative year for videography and filmmaking, and we are now more than ever seeing more filmmakers achieve their vision by using the iPhone 6 as their weapon of choice to produce films. For example, "Modern Family" producer Steve Levitan shot an entire episode on iPhone and iPad earlier this year, opening the doors to more possibilities shooting with our mobile devices in a creative way.
Apple is expanding the campaign with a series of TV and online ads that show off the amazing video capabilities of iPhone 6 and iPhone 6 Plus. The ads, which will appear in 23 countries, feature the work of seven videographers and their use of the built-in video features of iPhone such as slo-mo, time-lapse and cinematic video stabilization. An incredible feat for any creative is to do what you can with what you have, and produce absolutely stunning results every time. For me, the iPhone does that. I am a strong believer in the minimalist approach when shooting, and feel it's powerful tool when doing photo and video.
Shot by Cielo D.
Shot by Jin C.
Shot by Amar R.
Shot by Antoine D.
Shot by Erica A.
Shot by Araby P.
Shot by Cocu L.
Quite incredible how far the iPhone has come since its launch in 2007 and I continue to see it building in the coming years with both photo and video. Check out some of these recommended apps for video editing on the go:
iMovie ($4.99, free on iPhone 6 and iPhone 6 Plus)
With iMovie you can easily apply video filters, add text and add your own music to your favorite videos (including slo-mo and time-lapse) then load your best videos directly to Vimeo, Instagram, Vine, or whichever site you like before the show is over.
Crop on the Fly (Free)
Give your videos some cinematic pizzazz with Crop on the Fly video editor. This app is great for adjusting videos you’ve taken in landscape, making sure you get the right part of every frame as the video plays.
FiLMiC Pro ($4.99)
FiLMiC Pro turns your iPhone into a broadcast worthy HD video camera. FiLMiC Pro gives you a real time, 4x zoom and full control over, focus and exposure, white balance and frame rates including a host of motion fx. FiLMiC Pro also has everything you need to create your own Hollywood movie, documentary, iPhone news story, music video, or travelogue with a ton of professional tools such as audio meters, and aspect ratio overlays.
Videon contains all the features necessary to record great videos - from capture to editing to viewing. Videon is your one stop app for capturing and editing your videos with 17 Color correction filters for simulation of cinematic effects, vintage film effects and more.
Cinamatic is the best app to create beautiful short films. This app lets you record multiple short clips that transform into amazing short motion pictures. Plus, your Cinamatic videos can be shared straight to Instagram, Vine, or Facebook.