I'm sure we all wonder how we can get our work out there and to be seen by people all over the world. For myself and many others, Instagram has become a huge spot for sharing our work. With millions of people browsing through their feeds multiple times per day, why not post content that people can like and engage with? This service is free to us, and we can be as good as we want at it as long as we understand how to use it and put the time into growing it properly. Here are some tips from YouTuber BMACadelic on how to do just that.
After watching this video, it is easy to see that there is a lot involved if you want to grow your Instagram account. I know a lot of people who think growing their Instagram will benefit them majorly in terms of sharing their work, working with brands, getting business online, collaborating with others, and so on. I also know plenty of other people who are completely against it. They see other ways to get what they are looking for with their work outside of Instagram. Regardless, there is no right answer, and anybody can choose how they want their work to get out there.
In this case, as I am a photographer, Instagram is my absolute favorite form of social media, though it can become a full-time job and a real pain. Over time, I have learned to understand the algorithm more as I've been trying to post better content, use hashtags, engage with others frequently, respond to comments, and get more features. Some days I find myself dumping over two hours into my Instagram only to slowly watch it grow or kind of just stay where it is. It's easy to get discouraged when we spend so much time working on something that we think can benefit us when it's not working, and I have certainly had thoughts of giving up or taking a break; but I do think it is very important to be consistent as much as possible. If I do not keep up with it for a while, maybe it will be impossible to grow. If I put the work in now and really work on growing it, it may actually get me somewhere. Like anything else, it takes time and effort to get to where you want to be.
Instagram has opened a world of opportunity for all of us. It is funny to think my biggest job to date was actually through Instagram, where my team was flown across the country to do some commercial work for a few days. Having an experience like that really opened my eyes and showed me that this could lead to bigger jobs. Although some people may not be the biggest fans of Instagram, and although I may get down on myself here and there because of it, I have talked to so many new people, been featured on some amazing accounts, and have pretty much created another resume/portfolio for myself with it. At the end of the day, Instagram is just another app on your phone, but having some knowledge on how to grow it may not hurt too badly.