Instagram has all but nailed the coffin shut on their Snapchat world domination. First they copied the user interface, then the disappearing messages, and now face filters. Those famous filters that wrap so neatly against your face and what made Snapchat what it is today is now a thing for anyone and everyone on Instagram as well. Have you deleted Snapchat in favor of Instagram yet? Maybe it's time.
Snapchat has been on a crash course since their IPO went live earlier this year. With nothing truly new and innovative since their Snap Spectacles late last year we have yet to see a counter attack. Instagram and Facebook continue to copy and paste the simple idea to their much wider audience in hopes to eventually take them out of competition in the tech world. Today, that change comes in the form of new face filters for Instagram. Sure, many still find Snapchat superior to Instagram Stories and the incredibly rare use of Facebook Stories but the demise of Snapchat is inevitable. That is, unless they can continue to innovate and expand past what they have currently. I absolutely love what they did with the Snap Spectacles but their are still overpriced and hard to come by with weeks to wait for a pair online.
The latest from Instagram is in the form of a handful of face filters that bring augmented reality to those looking to take a more animated selfie or add some character to those around them in photo or video form. I will admit, I love the feature on Snapchat and it was going ot sooner or later make its way to Instagram. Hopefully they become a bit more creative with their choices as time goes because right now, they are identical to the ones Instagram uses curently. Come one guys, I am a huge fan of Instagram but let's be original here and if you are going to copy and paste a feature like Snapchat then at least make the filters a bit more unique to the platform you have.
Adding to the features with this update we also get Rewind. Reverse played videos directly in the Stories feature on Instagram.
We also have tags for hashtags within stories, so share on people!
And last but not least, we are now able to erase within the stories feature. Not a bad addition actually. I have wanted to do this for some time to add a bit more character or call out to a post.
To be totally honest I deleted Snapchat the day Instagram Stories was released and couldn't be happier these updates are coming to Instagram. What do you think? Do you still use Snapchat? Have you been using both Snapchat and Instagram Stories? Hit me up in the comments below or directly on Instagram here.