Score one for authentic interaction. Today, Instagress, a prominent Instagram bot service, shut their doors after being "requested" to do so by Instagram.
It's no secret that bots have become a real issue on Instagram. If you spend any time on the platform, you've undoubtedly received one of those generic comments and/or follow/unfollows. I find it frustrating because it diminishes the authenticity of the platform, thereby delegitimizing those who have actually built up a following organically. Instagress was one such service, but as of today, visitors to the site will be greeted with a page that indicates it has been shut down by request from Instagram along with an offer to subscribers to request a refund. On one hand, it's a big step forward toward returning Instagram to a service based on real interactions, particularly as Instagress was one of the largest bot services. On the other hand, there are numerous such services out there, and it remains to be seen if this is part of a larger effort by Instagram to clear the platform of such services. Such an effort to combat bots and fake followers would present a major shift in many users' experience with the app.
[via The Verge]