A few weeks ago, Instagram profiles displayed follower and following counts quite prominently, placing a heavy emphasis on a user's total number of connections on the app. Now, the company has vastly redesigned profiles, strongly deemphasizing numbers and giving attention to bios.
As you can see below, the new update pushes the counts to the bottom and shows them in a much smaller font, placing the user's name, pictures, and bio above with much more emphasis.
You'll notice in the above screenshot that Instagram also completely removed total post counts. The company calls the changes a test of ways to "better express yourself and more easily connect with the people you care about on your profile." So, the new look might not be permanent, but it does seem that their intention is to reduce the focus on numbers and increase organic and meaningful interaction. At the same time, the platform thrives on increasing the total number of interactions, and as they continue to crack down on things like bots, this is likely a way to encourage an increase in genuine interaction to restore some user satisfaction that has gone down due to such issues.
Lead image by Pixabay, used under Creative Commons.