AI-Generated Videos Just Changed Forever

It doesn't feel like long ago that we were blown away by the results of AI-generated photography, because it was only last year. Video seemed like it was quite far off, and yet, here we are with what I'd call "terrifyingly good," out of nowhere. 

This video by MKBHD highlights Sora, which was recently released from Open AI, the makers of ChatGPT and DALL-E. Just knowing who it was developed by gives some level of credentials before you even hit play, and be prepared to be blown away. While it isn't perfect, just like photography certainly wasn't when we first saw it, the footage is shockingly impressive. More mind-blowing is just how fast this is evolving. It's not cinema ready today, but considering how fast it is improving, I certainly expect stock video to be impacted heavily even in the next year. Imagine if you needed footage of something like this, and now, you can just generate it instead of having to build a set for the material.

My biggest concern and question is just how much the footage we see here is adapted directly from users' content? A lot of the footage feels like it has direct influence via some type of stock material and isn't varied enough to be completely unrecognizable. 

Check out the rest of the footage of Sora and let me know what you think in the comments. Will this start impacting stock video footage soon? Will it impact anything you work on?

Alex Armitage's picture

Alex Armitage has traveled the world to photograph and film some of the most beautiful places it has to offer. No matter the location, perfecting it's presentation to those absent in the moment is always the goal; hopefully to transmute the feeling of being there into a visual medium.

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People kept/keep sneering at AI. I kept telling them that it's early days, and we'll see exponential improvement, but they don't get it.

AI will change economics, this is not in question; you can't have a capitalist economy when you automate most of the jobs out of existence. The real question is, noting militaries are not going to stop developing autonomy (they can't), will humanity be able to switch it off if/when we need to?