I've been focussing on my video transitions lately. I've noticed the big guys like Peter Mckinnon and Casey Neistat use transitions to create interest and make the videos a pleasure to watch. Now I already shoot for the edit, but I've never really focused on what else I can do to give my videos more punch, until this video. Zach Ramelan shows how you can use audio swells to achieve it. TV Shows have been using it for years, and you don't really notice it until you're told what it is. Reversing a symbol hit and making it end on the transition builds up to something and creates tension. This is only one example of what sounds can work. You can either lead the viewer from one scene to the next, or you can add some shock value to bring your point across. The viewer is drawn in, and if it's done right, with great footage, you'll be set to make a video that people enjoy watching.
It's best achieved using the right audio, whether it's folly or music, and it can be ramped up in Premiere Pro with the pen tool to add that extra build-up. It's a technique I will definitely use in my videos that allow for it. The more we know the more we can do for our clients.
"whether it's folly or music" that would be "foley" ...though folly may fit sometimes :)