Hopefully I can stop the negative comments before they start and tell you that yes, this video is a giant Broncolor ad. However, if you can get past that and look at the lighting and resulting images there is definitely stuff to learn. That said, let's dive into the story behind the session. Swiss pop-star Seven wanted to have a piano in unusual location for this newest album images. That unusual place ended up being the “Grimsel Pass” on the Swiss Alps at over 2100m above sea level. No big deal right? Apparently not for photographer Tim Lüdin. They changed locations 3 times during the week of the shoot and shot in some seriously unfavorable conditions yet still managed to knock it out of the park. In fact, the images that was selected for the cover was shot in what appear to be the worst conditions of the entire gig.
Remember what I said in the beginning. Don't focus on the sales aspect, focus on deconstructing and understanding the lighting.
If you would like to see more of Tim Lüdin's work, head over to his site