Unboxing videos may be out of fashion on YouTube these days, but I guess if you're going to do one, you might as well go all-out. Graham talks a little about why they chose each particular lens, even listing off cinema influences. In total, six lenses were purchased: the 16mm, 21mm, 29mm, 40mm, 50mm, and 75mm.
As photography and film move closer and closer together, the technologies and tools have started to blend together. With every new generation of traditional photography cameras and lenses, the ability to produce amazing video content both in and out of Hollywood has started to become commonplace. However, when you take the leap to full-time filmmaking, both the prices and quality of gear take a sizable leap forward. As more photographers move toward shooting video (walking that line between still and film gear), making the leap to true cine lenses can be a difficult and can even be a dream-level career move.
Recently, Graham and his studio have been posting a lot of videos showing off some big upgrades both in their editing and filming capabilities. It seems like some pretty big changes are coming, and maybe something like a feature-length film is on the horizon. As a bonus, you can check out another recent video of Graham unboxing $25,000 of Sigma Cine lenses for the studio's full-frame camera systems: