Patrick and I created Fstoppers.com about eight years ago and it's been a wild ride. We never planned any of this, we simply tried to steer this ship that seemed to be moving on its own.
Fstoppers' entire existence has been a bit of an experiment for us. We usually come up with some sort of idea; whether it be a blog post, a video, or a full-length photography tutorial. We create it, we share it, and then we examine your response. It's pretty clear which of our projects are successful and which are duds based on clicks, views, and comments alone. And they don't even have to be positive comments. Sometimes the easiest way to gauge success is by counting negative comments (so we even appreciate the trolls).
In 2017 Patrick and I created more free and paid content than ever before, but it still felt like we were neglecting our website and our YouTube channel because we could have posted more. We've hired an incredible team of photographers/writers from around the world who bring you guys quality content every single day and it's been easy to post less knowing that the site has been in such good hands. Our hope for 2018 is to be more involved.
In a perfect world, all of our content would be free and we would get so much traffic that we could make enough money with advertising alone. Sadly this isn't the case. Fstoppers.com the website doesn't make much money after expenses and YouTube may only pay us a few hundred dollars for a video that took a team of us a week to produce.
The full-length photography tutorials in the Fstoppers Store are the only reason Fstoppers is what it is today. For those of you who have purchased one from us, thank you. You guys have made Fstoppers a success and have allowed us to create so much other free content. That being said, I would love to produce even more free content but to make this financially viable, we need more traffic to these posts and videos.
30 Videos in 30 Days
Starting tomorrow, January 1, 2018, we are going to release a new video and post on Fstoppers.com every single day for 30 days straight. We want to know what will happen if we work our asses off to bring you entertaining and informative free content every day for a month. Will Fstoppers.com gain exponentially more traffic? Will our YouTube channel gain exponentially more subscribers? Will anyone even notice?
As always, this is just another experiment for us. I'm not sure what's going to happen but, even if it's not a massive success, we're going to have a great time trying to pull it off and we hope you join us. This should be fun.