Go Behind the Scenes of This Coffee Photo Shoot That Melted an Espresso Machine

Splash photography is an art unto itself, and this is no exception. Shooting an ad campaign for Peet's Coffee, Commercial Photographer Bill Cahill walks us through his process on the "hottest set" he's ever been on.

Why was it so hot that the lights could "set your hair on fire"? It turns out that Peet's wanted six still and five moving shots for their 50th anniversary campaign, but shooting slow-motion video of dark mugs and dark coffee on dark backgrounds requires a lot of light — five 12,000-watt Mole-Richardson lights almost on top of the product, in fact. This allowed the motion to be filmed at 200 fps on a Red Epic, resulting in blistered hands and a melted espresso machine, but Cahill did indeed get his shots, and they're quite lovely. Thankfully, the stills weren't as difficult to capture, though they themselves had their own challenges, such as having to reset the entire setup after just a few shots in each series. Cahill used a Leaf back for these, and once again, the results were gorgeous. He also offers some great insight into his process and life as a commercial photographer. 

Be sure to follow Cahill on Instagram for more.

Alex Cooke's picture

Alex Cooke is a Cleveland-based portrait, events, and landscape photographer. He holds an M.S. in Applied Mathematics and a doctorate in Music Composition. He is also an avid equestrian.

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9 Comments

If you want soft light and dark backgrounds and:
- shutter is at 1/400 (or faster)
- lens is stopped down to widen the focus field
- camera isn't great past ISO 2000 (only the Varicam35/LT and some of the Canon C-EOS cams are, and they're still not going to 10k ISO)

Then, yeah, you're going to need a ton of non-flickering light.

This video offered more than meets the eye. It's an amazing story of believing in yourself and not quitting. Taking a huge risk and seeing it through. I love people like this. I'm so very happy for him. Thanks for sharing.

LOVE this video!!! Truly inspirational. At first I was thinking (get ready for a shameless plug) this article probably will help my Instagram @CoffeeSessions account. But then after watching the whole thing I was like daaaang! I'm inspired to tackle my week!!! Thank you for sharing Alex!

What an awesomely humble attitude coupled with amazing talent. I hope to see more BTS of this guys shoots!

Seriously top notch work and setups. Any guesses as to what one would quote a client for such a task? I'm thinking $75k +

Fascinating. The amount of equipment, personnel and time are pretty surprising.

Amazing story. Very cool! Very inspiring!

That is what I call professional. Great video. Great photography.