It's not easy shooting for a giant brand. Here's how I pulled off this shoot for Lancôme.
When I was approached to do this shoot for Lancôme, I was naturally thrilled. Who wouldn't be? Their products are not necessarily on the cheaper end of the scale, but they match every dollar with quality. As a photographer, I've always been a huge fan of their minimalist yet classy style. That's not always an easy thing to pull off, but they have been doing it for years, so it was really a pleasure trying to carry on that tradition.
I knew for this shoot I had to make sure that whatever I shot fit in with their branding style in terms of lighting, retouching, and colors. The two ladies I shot were also done on two separate days, which meant I had to ensure that I kept all the settings as consistent as possible through two setups and tear downs. Brutal? A bit! But when Lancôme calls, you answer! To do that, I made sure to take a bunch of behind the scenes photos of the lighting for reference.
On shoots with commercial clients, I always make it a point to hire assistants. They're crucial to how smoothly and easily a shoot goes. This shoot was absolutely an example of that philosophy in action. Right from the beginning, I told them the lighting and mood I wanted to achieve, which they helped set up and execute.
For this shoot, the main light was an octa to ensure a flattering look. It was placed slightly to the left so the lighting would not be too flat. A white flag was placed on the right for subtle fill. Two lights with umbrellas were placed behind on each side of the backdrop to provide backlight for the talent and an additional light was placed above the talent for a spotlight on the backdrop.
During the shoot, everything was tethered through Capture One. On it, I had adjusted the images with an additional vignette and desaturated the blue of the backdrop. This allowed the clients to see on screen photos that were closer to the end product than having to tell them what I was planning to do in post and to imagine it.
- Canon 5D Mark II
- Canon 85mm f/1.4
- Broncolor Scoro 3200 Power Pack x2
- Pulso G head x4
- Umbrella Reflector x2
- Broncolor Octabox 150
- Shoot-Through Umbrella x2
I'm incredibly grateful that I was given the opportunity to shoot for them, and I hope this article has been helpful!