For the launch campaign of the new H5D, Hasselblad asked Henrik Sorensen to put their new camera through its paces while shooting the new campaign. What he came up with is nothing short of spectacular. Denmark is known as the land of fairytales and castles so Sorensen opted to do a twisted take on that with a floating fairy in an 18th century palace...underwater.
Honestly while I think the whole shoot is awesome, my favorite thing is the backdrop. In a time where the prevailing thought is "we'll do it in post" I absolutely love seeing a photographer make the effort to get it right in camera.
You can see more of Henrik's work at www.henriksorensen.com