You can have all the talent in the world when it comes to handling a camera, but if you don't know how to properly market yourself, you simply are not going to get very far in the professional photography. This great video details 10 common marketing mistakes photographers make and what you can do to fix them.
Coming to you from Brendan van Son, this excellent video details 10 common marketing mistakes photographers tend to make and how to fix them. In addition to the many helpful tips, one common miscue I see photographers make is simply including too much in their portfolio. It's tempting to include a lot of photos in your portfolio. After all, you should be proud of your work, and it's understandable that you want to show it off to the world. But it's important to remember that if a potential client looks at your website and sees 20 excellent images and one mediocre photo, unfortunately, they're going to remember that one mediocre shot the most. It is far better to have a modestly sized portfolio of top-notch work than a larger portfolio of mixed quality. Check out the video above for the complete list of helpful tips.