10 Common Marketing Mistakes Photographers Make

You can have all the talent in the world when it comes to handling a camera, but if you don't know how to properly market yourself, you simply are not going to get very far in the professional photography. This great video details 10 common marketing mistakes photographers make and what you can do to fix them.

Coming to you from Brendan van Son, this excellent video details 10 common marketing mistakes photographers tend to make and how to fix them. In addition to the many helpful tips, one common miscue I see photographers make is simply including too much in their portfolio. It's tempting to include a lot of photos in your portfolio. After all, you should be proud of your work, and it's understandable that you want to show it off to the world. But it's important to remember that if a potential client looks at your website and sees 20 excellent images and one mediocre photo, unfortunately, they're going to remember that one mediocre shot the most. It is far better to have a modestly sized portfolio of top-notch work than a larger portfolio of mixed quality. Check out the video above for the complete list of helpful tips. 

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7 Comments

Rayann Elzein's picture

I hate those Youtubers... First 2.5 minutes are totally useless.. And why can't they just speak normally, with a normal voice? Anyway, 3.5 minutes wasted (2.5 watching and 1 writing this), so I don't have anything to say about the content...

Ansel Spear's picture

I couldn't make it past the 4 second mark. What an extremely irritating plonker.

If they pass the 10min length YT algorithm monetizes the video better.

Gion-Andri Derungs's picture

Where is the thumbs down button for such articles?

Jeez Louise he is annoying...

Firstly a note to those starting out and thinking they need to do what this guy says...

He ISNT a photographer he loves his hobby and has found a way to monetise it via YouTube etc...
He takes people on photo trips and TEACHES then how to improve their photos.

Nothing at all wrong with that at all but marketing a photo business that isn’t local weddings and portraits is a little more complicated than he says...

Let’s start with networking.... you really need to attend EVERY art/photo/design gig going so you can hope to meet, mingle and physically say hi to people... it’s tough, even in NYC or London.

Marketing...
so you’ve bought an up to date mailing list of all the creatives in NYC from Agency Access, and you’ve prepped an email... these days that’s called spam because you didn’t build your list and your hit rate will be less than 1% so forget conversions.

You have a really cool book, you decide to fly to NYC to ‘network, market and pitch’ just about anyone from that list who will listen, you plan on staying 5 days...

How many people do you think pick up the phone or return voicemails..? Very very few, these are busy creatives stretched for time.

On top of that you decide to send a cool promo card to ‘everyone’ on that list...

I’ll tell you they receive, 25-200 of these a day, they then go on a 3 or 4 day shoot in Arizona... they come back to a pile of these that’s so high, cluttering their desk, they just get tipped in the trash..

Interns look at social media and watch annoying you tubers CD’s editors and AD’s tend to be a bit older, have young kids or heavy workloads, or both and are time poor... they won’t see you or follow you on SM.

You’ve got to get lucky and meet these people at a gallery opening, a fashion/design/architecture promo, at the gym or at their kids sports day and build slowly from there..

Getting the good jobs takes time

This guy here is a teacher and is just selling photo tours, I don’t see anything related to pro photographer marketing there at all..

James Hadley's picture

He sells photographs to various publications so i think that would class him as a pro photographer.

Will Murray's picture

I made it to 6 seconds. I can't. I just can't.