The Delicate Balance Professional Photographers Must Strike to Be Successful

Being a successful professional photographer is about a lot more than simply being good with a camera. One of the things you need to be good at (and something a lot of people are uncomfortable doing) is selling yourself and your work, which requires a good dose of self-confidence or the ability to fake it, at least. Done wrong, though, and this can lead to pushing away clients. This insightful video essay features an experienced commercial photographer discussing the delicate balance and why it is so important. 

Coming to you from Scott Choucino of Tin House Studio, this fantastic video essay discusses the fine line between self-confidence and arrogance as a professional photographer. We need a good dose of confidence in our work in order to sell it; after all, a client is not going to believe in your abilities if you do not believe in them yourself. However, it can be easy to take this a little too far and come off as arrogant, even if you do not mean to. I am sure you have been around someone like this, whether in photography or some other area, and you know how off-putting it can be. Nonetheless, it can be a bit harder to detect when we're the ones doing it. That is why it is so important to routinely ask yourself how you are relating to clients and if there is anything you should change or can improve. Check out the video above for the full rundown from Choucino. 

Alex Cooke's picture

Alex Cooke is a Cleveland-based portrait, events, and landscape photographer. He holds an M.S. in Applied Mathematics and a doctorate in Music Composition. He is also an avid equestrian.

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1 Comment

I like this guy , he talks so much sense, but like a few of the others on here he is posting so many help videos that I wonder how he finds the time to do any real work.