Learning to be a competent photographer takes mastering a variety of techniques and creative ideas, but learning how to run a successful photography business takes an entirely different set of skills. One of the trickiest things to learn is how to price your work, but this helpful video tutorial will give a ton of advice to ensure you get paid what you deserve.
Coming to you from David Bergman with Adorama TV, this great video tutorial will help you learn how to properly price your work. This is always a difficult thing, as there are no hard and fast ways to set prices, as it all depends on things like what and who you are shooting, your location, your target customer base, and your current skill level. This difficulty commonly leads photographers to under-price themselves, but in addition to making your business trickier to make financially viable, this can also lead to potential clients seeing your brand as lower quality than it actually is, as people often associate price with the quality of the product and/or service. Check out the video above for the full rundown from Bergman.
If you would like to learn everything there is to know about running a successful photography business, check out "Making Real Money: The Business of Commercial Photography With Monte Isom!"
