The website is the calling card of most photographers nowadays, and its design, user experience, and information all contribute to whether a potential client is likely to book you or move on. This helpful video tutorial features an experienced wedding photographer discussing several ways you can improve your website to increase your bookings.
Coming to you from Taylor Jackson, this great video tutorial discusses how to improve your wedding photography website to get more bookings. It is hard to overstate just how important your website is to your business. Particularly in the era of social media and content saturation, people's attention spans online are incredibly short, and things like slow loading times or difficult-to-find information can cause them to move on. One tool I am a huge fan of is JPEGmini. Its entire purpose is to reduce the file size of images without affecting their quality, and it does an absolutely fantastic job. I run all my portfolio and client photos through it and frequently see 50-75% reductions in file size with no discernible change in image quality. It can have a significant positive mpact on your page load times. Check out the video above for the full rundown from Jackson.