Are you looking for a video from a successful photographer willing to share their one secret to having a successful photography business? Then don’t watch this video. But if you want some straight and honest advice, then this video is well worth 15 minutes of your time.
Daniel Norton has once again produced a video that is honest and to the point. Norton’s video provides the viewer with a frank discussion on what it takes to start a photography business or more accurately any company for that matter. As an owner of two businesses myself, one a photography business and one not, I wholeheartedly agree with Norton’s advice. Right up front in the video, Norton makes a very valid statement that all photographers do things differently to launch and grow their business. Again from my own experiences, I support Norton’s assertion that there is no one way to start and grow your business. In fact, I would recommend that you don’t try to copy anyone else’s business model. By providing a business that is at least slightly different helps you to stand out from the crowd.
The other bit of advice that Norton provides that potential business owners need to hear and understand is that putting one’s self in situations where failure is not an option is a terrific motivator. Of course, the degree of failure should never be too extreme, but it should be painful enough that it motivates one to keep trying. If there is never a consequence to failing, the first time a difficult situation arises, there is no motivation to push through the stressful situation. I’ve seen other photographers fail in their business because they had an easy way out when times were difficult.
Remember there is never a perfect time to launch a business, and we never know what is about to happen in the future. My first business, which is a nonessential service-based business, was started two months before the stock market crash of 2008. Eleven years later it is thriving.