Fiverr, Upwork, and Freelancer are all companies that make creatives shudder as they lament the race to the bottom of the pricing market. But, when some photographers find that they've bitten off more than they can chew, are sites like Fiverr a realistic option to get some help with editing?
When starting out as a professional photographer or if one wants to earn a bit of extra cash on the side with their passion, these sites seem like a good idea. Their biggest problem, however, is the sheer volume of like-minded individuals. It's very difficult to land the first client in that sea of what seems like desperation. I should know, I've tried! Admittedly, I didn't put a whole pile of effort into it, because I just couldn't compete with the low prices of other retouchers from countries like India or Indonesia.
At first, I saw it as a fantastic economic equalizer for people in developing nations, but after reading this article in The Atlantic, I'm not so sure. However, if you can offer better quality and your copywriting is on point, then there is money to be made, because if this latest video by Irene Rudnyk is anything to go by, then the competition isn't as strong as it initially appears to be.
Here is the other side of the coin. Sometimes in this industry, one can go from a drought to a flood of work in a matter of days. It's important to take as much of it as you can, but there's a fine line between optimizing your workload and becoming overburdened. This is where these marketplace sites can come in handy. Being able to let go of some creative control, is another story altogether.
As Rudnyk explains in the video, she has never before let someone else edit her images. She is understandably excited, and it's a great idea for a YouTube video. I don't think I've ever seen another YouTube photographer try this before, so I was interested to see the results myself, especially as Rudnyk has a distinct, naturalistic yet fairytale style. The conclusion? A mixture of meh and yikes. Watch the video to find out what I mean.