You can hustle for more bookings and still feel broke, especially when every job expands to fill your calendar. This video is about raising your Average Booking Price (ABP) so the same number of shoots can pay like a real business instead of a grind.
Coming to you from Chelsea Nicole, this blunt video starts with a metric most people skip: ABP, your total revenue over a set period divided by the number of bookings. Chelsea uses a simple example that lands hard: two people can book the same 20 jobs in a year and end up with completely different incomes depending on what the average booking actually comes out to. You are pushed to pick a target ABP on purpose, not as a side effect of whatever shows up in your inbox. If the idea of choosing a number in advance feels unrealistic, the video shows how it becomes a straightforward planning tool once you tie it to how many jobs you’re willing to take. It also forces an honest question you might avoid: are you building a schedule that looks busy, or an income that feels stable.
The first pricing mistake is what Chelsea calls the projection trap, and it’s basically you guessing what clients can afford based on your own comfort level. You’ll recognize the thoughts immediately: “They’ll think it’s too expensive,” “Everyone else charges less,” “People only want the cheapest option.” The video pushes you to treat those thoughts as noise, not guidance, and to stop building prices around your fears. One practical shift Chelsea offers is assuming that anyone who inquires is already a great fit until they prove otherwise, then speaking and presenting your offer from that posture. That changes how you write, how you talk on calls, how quickly you fold when someone hesitates, and how often you quietly steer people toward your lowest number.
Then Chelsea goes after the feature trap: listing what’s included instead of making it clear what the upgrade actually changes in real life. A line item like “second shooter” can read like an add-on fee, but the video gives a concrete way to frame it as coverage you can feel in the final gallery. You’re guided toward describing moments and outcomes, not inventory. The video also calls out how often people send a price sheet packed with bullet points and hope the client will connect the dots, which usually leads to the safest choice or no choice. One technique Chelsea shares is an “experience preview,” where you show clients what the higher tier looks like before they book, using examples that are easy to picture and hard to unsee once you’ve heard them.
You’ll also hear how to simplify without making your offer feel stripped down, and how to guide someone to a higher package without sounding pushy, so check out the video above for the full rundown from Chelsea.
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