Do you find yourself renting a studio and wondering if perhaps it's time to make the leap and invest in your own space? It's time to check out Nathan Elson's latest YouTube video.
Elson, a commercial photographer in Calgary, Canada, has just released a YouTube video about the pros and cons of moving into his own studio space. With three years worth of reflection, his video is a wealth of information.
Running contrary to the sunshine and rainbows that is modern social media, Elson actual takes the time to talk about the cons as well as explain a few things that he may have done differently. In effect, his video actually helps other photographers instead of just making them feel inadequate in light of his success. He comes off very honest and avoids the humble brag.
Refreshing and worth a subscribe.
I'm especially interested in his discussion around the idea that if you build it they will come. His frank comments that you need to determine where your business comes from before taking the leap is great advice.
Near the end of the video, Elson talks about a less common issue, which is how to avoid creative laziness if you do decide to go the studio route. He notes that he has to occasionally challenge himself to shoot outside the studio to keep the creative juices flowing. It's something that every studio photographer should think about.
Elson's video also provides us with a quick tour of his studio. If you're setting up your own space, there are a few things to consider:
- Multiple areas to shoot
- A natural light shooting area
- Two makeup stations
- Client sitting area and client work area
- Somewhere to chill stocked with water and food
- Storage space, which keeps gear out of the way
He also has a record player; wish we could have seen what records he has in his collection!
I also strongly recommend that you take a spin through Elson's work if you're looking for inspiration.
If you have thought about investing in a studio, what factors have you weighed? Does the wow factor Elson talks about influence your decision?
All images by Nathan Elson and used with permission.