As all medium format shooters know, moving fast with larger sensor cameras can be a challenge compared to their full frame counterparts. So, I recently tried out the Fuji GFX GF 45mm-100mm f/4 R LM OIS WR to see if it would speed my workflow and unlock additional potential in my Fuji GFX system.

Hasselblad has introduced its first ultra-wide angle zoom lens for the XCD series, the XCD 20-35mm f/3.2-4.5 E. This new lens expands the XCD system, offering photographers the flexibility to capture a variety of subjects, including landscapes, cityscapes, and architecture, with a broad field of view. It features a focal length range of 20-35mm, equivalent to 16-27mm in full frame, making it one of the widest zoom options available in the medium format market. The lens promises high optical performance, quick focusing, and versatility in a wide range of lighting conditions.

Shooting with medium format cameras isn't simply about image quality; it's about altering your entire approach to photography. Making the jump from full frame or crop sensor cameras to medium format is a significant step, one that changes not just the look, but the feel of your work.