The Fuji GFX 100 is an amazing camera. But one simple fix could greatly improve its usefulness in my workflow.

With a holiday where people are expected to gather in large groups taking place during a global pandemic, I went a different way for my Fourth of July weekend.

In part two of my five-part, in-depth month-long review of the Fuji GFX 50S, I looked to compare the GFX S to the camera that originally inspired my interest in its potential, the smaller X-T3.

If you have a good understanding of how light works, you may find that an expensive studio stuffed full of high-end strobes and funky diffusers is far from important when it comes to creating striking images. In this short video, photographer Irene Rudnyk shows you how to produce something remarkable using little more than a shed.

At the end of any speaking engagement I'm involved in, I usually offer a bit of advice which includes "Don't go into debt over this". If you're just starting out, trying to make a go at a career in photography, you need to focus on learning the craft, mastering your equipment, and trying to build your business to a point where you have a steady and somewhat consistent income. The business of photography is a constant ebb & flow, and if you don't have the intestinal fortitude to endure lean times, then it's probably not the right profession for you.

The Hasselblad X1D-50c is the company's most affordable medium-format camera and represented a major shift as the world's first mirrorless medium-format camera. Hasselblad released a new firmware update that brings two new features users have long asked for: electronic shutter capture and more, multiple, user-selectable focus points. How well do these features work? I'll tell you, firsthand. While you can look out for a full review of the X1D-50c in a bit, I took the liberty of loading the new firmware update onto the camera and took it for a quick test drive.

Early adopters of the Fujifilm GFX system, many of whom migrated from Canon and Nikon, have long awaited a native tilt-shift solution to meet their professional needs.

For many photographers and videographers, part of the fun of having a mirrorless camera is the wide variety of lenses that can be adapted to the body due to the shorter flange distance made possible by removing the mirror. In this article, we'll be taking a look at one such adapter, the Steelsring Nikon F to Fujifilm GFX Smart Autofocus Adapter.

We catch up with photographer Simon Murphy who currently has a major exhibition of his work, having cast his lens on the Govanhill area of Glasgow over the last 20 years. Learn key insights into his methods, how he connected with members of this diverse community, and what advice he would pass on to photographers seeking to embark on long-form documentary projects.

In a pair of announcements today, Phase One has introduced a new medium format digital back and a feature update to the XF camera system. The IQ3 100MP Trichromatic incorporates new color technology for authentic reproduction combined with 101 megapixels of fine, high-resolution detail. Feature Update 4 for the XF camera system focuses on focus control and accuracy, as well as new tools for new possibilities.

I really thought I was the cool kid on the block with my DJI Phantom 4; then DJI got together with Hasselblad to make this 50-megapixel, medium format monster. I'm no longer the cool kid on the block.

2015 gave us two great things: the incredible and groundbreaking Phase One XF100 digital back and the Academy Award-nominated film, “The Martian.” While the XF100 brought us to a new frontier of image quality and performance, “The Martian” has brought the idea of Mars exploration back into the spotlight. NASA has even gone so far as to build a prototype Mars mission astronaut helmet. It just so happens that Doug Sonders, one of our own contributing writers, photographed this space-age helmet with the XF100.

Zhong Yi Optics has just unveiled their latest lens, the Mitakon Speedmaster 65mm f/1.4. This is a medium format lens designed specifically for Fujifilm GF mount cameras like the GFX 50s.

Having now had the Fujifilm GFX 100 camera for a couple months now, I thought I might share a couple of the ways I’ve found most efficient for me to use the system. Perhaps some of the following tips may help you with the GFX 100 or other Fujifilm systems as well.

Across the vast millennia of human existence, the total solar eclipse remains the most spectacular and celebrated of astronomical phenomena. As the blue sky dimmed, I suddenly decided to shoot the 2024 solar eclipse on black and white film using my trusty Hasselblad 500 C/M.

Do you wish you could adapt your medium format glass so that you could shoot medium format images on your full frame camera? This adapter does exactly that, giving you all of the high resolution and lens performance that comes with it.

With photographic lighting, there is plenty to learn. Each surface requires its own type of light and every modifier produces its own signature light. One other element we must always consider, though, is the photographer’s intent.

Venus Optics (Laowa), a small Chinese lens manufacturer founded in 2013, has risen to prominence with their sometimes off-beat, always different, and always high quality lineup of lenses for all the major lens mounts. They have launched niche lenses like the 24mm f/14 probe macro and a series of their flagship close-to-zero-distortion Zero-D lenses. Today’s topic is the latest in that line and the widest lens available for the Fujifilm GFX system, the Laowa 17mm f/4 Zero-D.

The Lomography Store has a new camera available for pre-order, the BELAIR X 6-12 camera. Featuring multiple formats and auto-metering, the camera is perhaps the most flexible of its kind for an unprecedented price. Pre-order now for a 30% discount!

Photographers Kristina Sherk and Chris Crumley have been a dynamic pair for years with their underwater photography. Crumley's shots of Sherk's mermaid modeling have gone viral around the world. However, Sherk decided to take on a new endeavor and create her own underwater art.

Can you imagine the insane amount of detail in aerial shots that can be captured using a 100-megapixel medium-format camera? This could previously be done only by taking to the skies yourself in an airplane or helicopter. DJI has relieved us of buying a plane ticket, but has yet to announce a price tag for this flying contraption.

Medium format photography is often out of reach for many, but the Hasselblad X2D is a tempting option for those ready to make the leap. Its sleek design and advanced features bring a new level of performance to high-end photography setups.

Do you need professional photography equipment to be a professional photographer? Does the look you portray mean as much as the images you create? Where do the explanations that it’s the photographer not the camera end and the equipment really begins to matter?

All roads have led to this. After spending an entire month with the Fuji GFX S, today, I’ll offer my final thoughts on whether the camera is worth the price of admission.

Hasselblad has announced five new lenses for the X1D. This is fantastic news because ever since the X1D was released, its biggest problem was its lens line up. If you've been considering buying the X1D, now may be the perfect time.

Phase One just acquired Mamiya Digital Imaging and took over their factory as well. This will strengthen the Danish company by making them the only medium format camera company that has full internal control of all critical components in a world class imaging system.