Supermodel Gigi Hadid has become the latest high-profile celebrity commissioned to shoot for an international fashion feature. Following in the recent footsteps of Kendal Jenner and Brooklyn Beckham, the V Magazine Special Edition is made of backstage Polaroids taken by Hadid, laid out in collages alongside handwritten notes.
V Magazine Editor-in-Chief Stephen Gan commissioned the piece himself, and whilst there may be some groaning from the editorial photographer community that it is unjust for a supermodel with very little experience behind the camera to be given a front page feature, I'd like to make a counter argument in favor of such work.
Hadid's access to intimate photoshoots with some of the most prominent characters in the fashion industry is matched by few. This is an alternative perspective that would certainly garner interest. Whilst the use of Polaroid film may seem flippant and garish, an observation of the industry could be garnered by the very selection of the camera.
The feature is thoughtfully presented by combining several Polaroids of the same scene and subject in a collage format along with personal notes made by Hadid.
Popularity is not an accurate gauge of artistic merit, but before viewing The Gigi Journal Part One with your critical photographer hat on, keep in mind this is in the context of a fickle fashion industry in which relationships are established and built within cliques.