Choosing the Correct Aspect Ratio for Your Video Work

The aspect ratio of a video is a subtle parameter that can have a large effect on the final product. This excellent video examines the different things you should consider when choosing an aspect ratio for your work and how they'll affect how your viewer perceives the final product.

Coming to you from Studio Binder, this great video talks about aspect ratios and how to choose the correct one for your video work. The reasons different aspect ratios have different effects on viewers stem both from natural perception and the way we've been conditioned to think of them. While it's true that aspect ratios wider than natural human vision impart a sense of adventure and larger than life grandiosity, that sense is doubled simply because most of us were brought up seeing films that way, whereas television has traditionally been a less extreme ratio. This is why wider ratios are often referred to as cinematic. When you're choosing one for your work, it's important to think about not only the perceptual effects you want to have on your viewer, but the history of the ratios you're considering and how those will play into viewer expectations. 

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Erik Tande's picture

Now tell HBO to stop cropping everything to 16:9.

Erik Tande's picture

Man, really disappointing that they used a screenshot from the new Jurassic Park but didn't even use it as an example in the video. Feels like clickbait. This website sums it up nicely:

Quote from article:

"Spielberg however, places Rexy diagonally in the frame, with her tail disappearing into the darkness and her huge skull dominating the image.

He also captures scale far more effectively. With two identical, and (crucially) recognizable, objects in the frame – the 4x4s, one placed in the foreground and one in the background – Spielberg’s providing us with a system of measurement."

Great article, Alex! 👍👍