Lighting is about more than simply providing proper illumination that shows your subject off in a good way. With proper control of it, you can evoke certain moods or emotions that can go beyond simply illuminating your photo and create a more complete experience for the viewer. This great video demonstrates how this is done by showing two vastly different moods made using creative lighting.
Coming to you from Karl Taylor, this great video will show you how to use your lighting setup to change the mood of a photo. I particularly enjoy that Taylor does this for an image of an eyewear designer's desk as opposed to one of people, as it really shows off how powerful this effect can be across a range of images. In the first shot, Taylor demonstrates a very clean and luminous image that shows off the products in crisp relief, giving it a punchy feel that makes it easy to pick out each individual item. In the second image, Taylor turns that around by emulating the sort of light you would see from late afternoon sun coming through a window, creating a moodier image that tells more of a story. It is a great demonstration of how you can use light to go beyond just illumination to crafting a mood in an image. Check out the video above for the full rundown.