If you asked that question just a few years ago, most people would have looked at you as if you were insane. But now, things have evolved, and it might be time to reconsider if vertical video has a serious place among professionals.
Coming to you from Cut to the Point, this great video features a discussion on vertical versus horizontal video and if vertical video truly deserves a permanent place nowadays. Over the past few years, phones have become the primary media consumption device for many individuals, and of course, we naturally hold them in a vertical position. I know that personally, I'm frequently watching my friend's Instagram stories while walking to teach and carrying a bag, and I simply can't/won't turn my phone sideways to watch a rotated video. Instagram seems to have taken notice of this trend, quietly introducing the ability to post landscape videos in a vertical format with bars a few updates back, indicating that indeed, many users prefer to consume their content in that fashion rather than rotate their phone. Of course, as time goes on, people will acclimate to such aspect ratios all the more, and vertical may find a permanent place, but what that will be remains to be seen.
Lead image by Bruno Cervera, used under Creative Commons.