Cinematic photos have a certain draw. The way light, depth, and story come together can transform an ordinary scene into something memorable, and learning to create these effects will change how you approach every shot you take.
Coming to you from Max Kent, this straightforward video cuts through the common misconceptions around “cinematic” style. You might think it’s all about color grading—especially the teal and orange look—but Kent makes it clear that there’s much more to it. He argues that depth, not just a shallow depth of field, is the cornerstone of creating a cinematic effect. It’s tempting to blur out your backgrounds as soon as you get a fast lens, but that’s the easiest and least interesting way to separate your subject. Instead, you’ll want to focus on layers of light and shadow. In most films, you’ll see lighting setups that wrap around the subject, creating a sense of three dimensions through alternating light and shadow. Kent points out that you’re better off shooting when the light is low, like in the morning or late afternoon, rather than in harsh midday sun.
He goes on to share that you can use the natural position of your subject and the available light—like window light indoors or the sun’s angle outdoors—to create more depth. If you’re unsure, Kent recommends shooting from the shadow side of your subject, which usually results in more interesting and dimensional photos. The advice is practical, and you won’t need expensive gear. Kent also discusses soft light, the kind often found just after sunrise or just before sunset. This is the light that movies often try to mimic, and you can find it for free if you’re willing to time your shoots. Soft, directional light shapes your subject, adds texture, and makes everything feel more cinematic.
You don’t have to wait for perfect light every time, though. Kent is clear that sometimes, breaking the rules leads to unique results, so don’t get too caught up in doing things “the right way.” Still, if you stick to those early or late hours—the so-called golden and blue hours—you’ll get softer shadows and interesting color tones. Mist or fog during these times can add another layer, making your images stand out.
Kent emphasizes one more essential element: story. Cinematic photos aren’t just about technical tricks; they also make you wonder what’s happening. Whether you’re photographing a person, an animal, or even a small sign on a roadside, the image should raise questions. Who is this? What are they doing? What happens next? That sense of intrigue is what gives a photo lasting impact. The story doesn’t need to be complex. Sometimes it’s a mood, sometimes it’s a mystery, but it always engages the viewer and encourages them to look closer. Check out the video above for the full rundown from Kent.
