If you are new to photography, it can seem a bit counterintuitive that you would use a flash when shooting in direct sunlight, but it can vastly improve your portraits. This excellent video tutorial will show you why you should use a flash in such a situation and how it will improve your photos.
Coming to you from Mark Wallace with Adorama TV, this great video tutorial will show you how and why you should use a flash for outdoor portraits in direct sun. If you are newer to photography, it can seem a bit strange, but the idea is that you can change the unflattering direct sunlight into something that is softer and a bit more flattering for your subject while still getting the bright, vibrant environment for a backdrop. One thing to note is that in this case, Wallace is keeping it pretty simple by using an on-camera flash, but once you feel comfortable with the technique, you can move the flash off your camera and add a modifier for even better results. Check out the video above for the full rundown from Wallace.
And if you would like to learn more about lighting for portraits, be sure to take a look at "Illuminating The Face: Lighting for Headshots and Portraits With Peter Hurley!"