YouTube's relationship with its creators is notoriously shaky, with seemingly arbitrary decisions and poor communication often having very real effects on the bottom lines of those who use the platform and leaving them upset at the lack of consistency and transparency. In this great interview, Casey Neistat sits down with YouTube's Corporate Business Officer to discuss recent controversies and the future of the platform.
Casey Neistat invited YouTube Corporate Business Officer Robert Kyncl to his studio to discuss recent controversies, including Logan Paul and its new monetization threshold of 1,000 subscribers, as well as the future of the platform. The company has been notoriously slow at addressing controversy and not particularly forthcoming with its philosophies and reasons behind certain decisions, so I found it very interesting to see such a candid, direct interview in which Kyncl (who is the person in charge of the company's relationship with creators). While creators essentially see their relationship as two-sided (them and YouTube), the company has to deal with a third side, advertisers, and hearing the difficulties YouTube faces in trying to balance sometimes competing interests does shed some light on the way they operate, even if I don't completely agree with the final decisions or poor communication in some cases. Give the interview a watch and let me know what you think.