This is pretty much the only beer I drink. And after doing a deep dive about the Guinness mythology, I found an interesting challenge exploring these markers. When you pour, you point it to the Harp logo, the widget can is the only other way, other than the tap, to get the cascading effect that nitro beers are known for, and I really liked the gesture of the beer swirling around when pouring And all that informed the perspective, the position of the camera against the glass and lighting. This just to say, do your research, ideas can come from everywhere.