It’s amazing how photos and video have become ingrained in events, especially when fashion and arts come together. Art and Commerce, an agency representing Photographers, Hair Stylists, Makeup Artists, Illustrators, Creative Director, Set Designers, and Directors have documented the small ‘studio’ space at the Met Gala. Art and Commerce represents Gordon von Steiner, who directed and brilliantly executed these images and video.
It’s made up of fluorescent tubular lights that flashed in a random sequence against a silver reflective wall, creating vivid moments. The lights also enhanced the dresses and outfits in the images and videos.
This creative direction by Gordon von Steiner made for powerful imagery which added to the glamor of the evening in an almost futuristic sense. Furthermore, the images and videos were shared on social networks by the celebrities photographed. High fashion, celebrity, and a good lighting concept is what was used to enhance the event. Here are some of the Instagram posts of Gordon von Steiner's work on Art&Commerce's Instagram profile:
These videos inspired me with regards to creative execution. It blurs the space between video and stills. Random lights flashing like these do would be great for a project, and I'm contemplating how I can use this for a project that suits it.
The equipment I presume it was set up with, or a good starting point would be:
If you use the videos as a reference and set up your studio with these lights and paint, let us know in the comments how well it worked.