Technology has been responsible for some of the greatest advancements in human history, but is it poised to take your job? If you photograph fashion for catalogs or online retailers, the new robotic studio launched by StyleShoots might do just that.
StyleShoots Live is essentially a complete studio space in miniature that features built-in lighting in the form of high-CRI LED panels, a customizable backdrop and floor, a Canon 1DX Mark II to capture both stills and video, and a depth sensor. All that is required to complete a photo shoot for a fashion catalog is a stylist who can also control the Live studio via an included 12.9-inch iPad, and a model. To top things off, Live will even output color matched photos and video in formats suitable for everything from social media to online retailers automatically, as well as pieced together video clips in styles specified by the user. No need for you to step in, silly photographer.
This sounds like a godsend for companies looking to keep their production costs low, say, minus the cost of a photographer and lighting crew, but it might not be such good news for photographers looking to pay their mortgages. If you want to purchase this robotic studio to keep up with changing times, you'll have to get a quote directly from StyleShoots, or commit to a two-year lease.
Should photographers feel threatened by this new piece of tech, or is this just another flash-in-the-pan?