A few days ago Apple released a new promo video titled "Perspective" which aims to send the message that Apple sees things differently. In an ironic twist, band OK Go is claiming that Apple has stolen the concept from their recent music video "The Writing's On The Wall".
The new promo video for Apple uses forced perspective to trick the viewer into seeing a variety of writing coming together as the camera pans across an empty building. While the forced perspective concept is not unique and has been used in a variety of videos before, the circumstances in this case are a tad bit suspect. OK Go says that they approached Apple before making the video hoping for a collaboration which Apple refused.
In June 2014 OK Go released their music video "The Writing's On The Wall" and it went completely viral and even won a Music Video Award for best visual effects. Following the initial talks and the success of the music video, Apple hired the same production company 1stAveMachine to create its new promo video "Perspective" which bears many similarieties.