The Power of Social Media: National Gallery Allows Mobile and Amateur Photos of Art

The Power of Social Media: National Gallery Allows Mobile and Amateur Photos of Art

After years of seeing "Please, No Photos of the Art" signs in every museum across the country over the years, you might find it interesting to hear that the bans have finally started disapearing, and even photo-taking promoted for the sake of social media advertising. The National Gallery has finally opened the floor to promoting photos by mobile and amateur photographers and encourage the idea to take photos of the art and post those images to social media platforms. This is a pretty big deal considering the stance on the issue for so long was very anti-photographs.

This particular example is not a new venture for museums (see The Met), though as some have opened up the idea to free wifi and social media accounts on Facebook, Twitter and Instagram for a couple years now. What's fascinating about this case is the fact that the National Gallery has stood by the their posted signs saying "no photography or mobile devices" for years. Living in a city that is populated city by museums and national monuments, second only to Washington DC, Indianapolis has also embraced the social media realm by allowing photos to be taken on all floors of each museum in the city. Once frowned upon, the action is now highly recommended with small signs with QR codes and hashtags to help the museums social media experts gain more ground with the younger audiences.

Though the transition to this new policy was soft at the National Museum the people still noticed. The museum does look to continue the ban on flash photography and tripods along with the obstruction of peoples view to the art. 

Wi-Fi enables our visitors to access additional information about the Collection and our exhibitions whilst actually here in the Gallery, and also to interact with us more via social media.

Personally I have always enjoyed heading out for a weekend stop at the local museum to check out the art in quiet. Though, in recent years, I have found with the vast options in my city its become more fun to explore each location with friends and snap fun photos along the way for fun to share on Instagram. I had gotten into the habit of tagging and mentioning each museum when posting, even in 'non photo' locations and they have still liked and or shared my photos to their own pages. It has grown into the opportunity to connect and shoot with many of the local museums in the city as well. The power of social media amazes me and it continues to intertwine itself places I never thought it would.

Where have you seen social media play a role in changing the scope of something older like the National Gallery?

[via The Telegraph]

Andrew Griswold's picture

Andrew Griswold is a photographer and designer based in Indianapolis. Born and raised in Indy he has made a name for himself by staying very active in the creative community in both photography and design. He has also founded a community of photographers via Instagram connecting them with brands to work with and shoot locally.

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