It would seem as though there is a disconnect between the marketing and engineering departments for many companies. Marketing departments tend to follow trends and engineering departments are tasked with making it a reality. But what happens when it's simply not feasible for engineers to give everything the customer base wants?
Photographers (including me) are not really easy to please. It's almost impossible to release a camera and have everyone be happy with it. This is exacerbated by, let's be honest, gear reviewers (including me) who are going to have personal preferences. In this climate, I can appreciate how it's probably quite difficult for manufacturers to pique the interest of potential customers. This is where companies resort to using certain marketing strategies that one could describe as misleading. Now, I'm not suggesting that it's OK for companies to lie to us but I also appreciate that sometimes there are technicalities that companies may use. A perfect example of this is when companies describe their cameras as having the "world's fastest autofocus speeds." I doubt anyone really takes this seriously because it's mostly a useless measure of how good a camera's autofocus system is. Even still it tends to appear quite frequently as a positive point when a new camera is released. In a recent video by Tony and Chelsea Northrup they describe five points that could be described as outright lies.
Personally, I think it's a two-way street and we both have a part to play in how the marketing is done.
What are your thoughts on certain marketing strategies that companies use? Are they little white lies or do companies need to be more responsible and honest with how they market certain features?