Among all of the major manufacturers currently operating in the photography industry, Nikon seems not to be in the strongest position. The battle for the number one position seems to be taking place between Canon and Sony, with Nikon destined for third place. Is Nikon falling behind because it's been making all the wrong decisions?
When Nikon first released their full-frame mirrorless cameras, the Z 6 and Z 7, many people criticized them for only including a single card slot. People also criticized the price point of the Z 7, especially considering the fact that it cost more than the beloved D850. A recent video by Tony and Chelsea Northrup discusses how and why the latest release from Nikon, the Z 50, was a huge mistake. Although I'm not entirely convinced by Northrup's argument in this particular case, he does, however, make some very good and interesting points. One of the points he makes is about how Nikon made this incredibly huge lens mount, and now, it's going to be used for a relatively small APS-C sized sensor. In all fairness, it's a little silly seeing that massive Hippo yawn of an opening on such a tiny body. Even still, I don't personally think Nikon made a huge mistake in this case, especially considering some of the mistakes they've already made, like not taking mirrorless seriously early enough. The main reason I don't think this is a huge mistake is that I believe Nikon does need to have a cheaper APS-C camera to compete with cameras like the Sony a6600. Having said that, maybe Nikon has jumped the gun and should have developed their Z mount before starting a whole new format for their mirrorless system.
What do you think, has Nikon made a huge mistake or is this exactly what they should be doing? Check out the video linked above.