Canon Is Planning 'Big Things' to 'Astonish' Photographers With Their Mirrorless System

Canon Is Planning 'Big Things' to 'Astonish' Photographers With Their Mirrorless System

Canon's EOS R mirrorless camera system has been met with mixed reviews, but Canon is pressing on with the system and expects to expand it. In particular, they recently said to "expect big things."

In speaking with DPReview, Canon engineers had a lot of interesting things to say, highlighting how in particular, the new RF mount will allow them to create some previously challenging or impossible lens designs, such as the new RF 28-70mm f/2L lens. Speaking more generally, the engineers said: "We want to surprise and astonish you, so please expect big things." While it's highly likely the EOS R was not meant as the flagship camera of their mirrorless line and we'll see more capable models released as time goes by, companies like Sony and Fuji have made some remarkable products in their own respective ways, and they've also had several years to refine them. Thus, it'll be quite interesting to see how Canon plans to "astonish photographers." Certainly, lenses like a professional-level f/2 standard zoom are a good start. Either way, it's a great time to be a consumer, as the choices and competition continue to grow. 

Head over to DPReview to read the full interview. 

Alex Cooke's picture

Alex Cooke is a Cleveland-based portrait, events, and landscape photographer. He holds an M.S. in Applied Mathematics and a doctorate in Music Composition. He is also an avid equestrian.

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