Stephen Yanni, Orlando photographer started a GoFundMe campaign on Saturday to raise money to buy a Nikon D4s. Jared Polin of Fro Knows Photo made a YouTube video this evening talking about this unusual move. The video also has phone interview between Jared and the photographer. [Update: Yanni's GoFundMe was removed 03/05/2014].
Yanni explains why he elected to use this "alternative marketing method" citing taking over 100k images a year, requiring an upgrade every two years, and having limited ability to pick up extra events to cover the new gear.
Yanni has set up 6 tiers of rewards as detailed on his GoFundMe:
As written on GoFundMe:
Buying a new camera every two years is an expense that Pro-Photographers have to take on to keep up. (No they don't take any better pictures, but when you take 100,000 images a year they do wear out)
Help us get the latest and greatest and to maintain our edge in the Orlando Market.
We are not asking for a handout, the products listed all have value - (Save maybe our "Gratefulness").
While we've seen books, lenses, accessories, even apps (Shootset will be awesome whenever it comes out) funded on crowdsource sites like GoFundMe and KickStarter this campaign is the first to my knowledge to try to get equipment for an individual. As of the time of publication Yanni's GoFundMe is still yet to raise any money.
Where do you stand on Yanni seeking to crowdsource what is, in essence, a business expense?
[Via Fro Knows Photo]