Medium format cameras can produce wildly impressive results, but they generally come at wildly high prices. Fuji may be about to change all that, as it seems they're preparing to release a medium format camera at a full frame price.
Rumors of a GFX 50R have been flying for a bit now, and it seems such a camera is indeed on the way. The GFX 50S has been very well received, and with a price of $5,849, it's certainly cheap as far as medium format cameras go, but it's still more expensive than all but the highest-level full frame cameras. However, Photo Rumors is reporting that Fuji is planning to price the GFX 50R at around $3,600, a truly remarkable price for a new medium format camera that easily makes it a competitor with such cameras as the Canon 5D Mark IV, Nikon D850, and Sony a7R III. While it certainly wouldn't have the frame rates or autofocus performance of those cameras, for those using such cameras who don't need such things (like studio and landscape shooters), the option of going medium format at a similar price could be very tempting (I know I would take a hard look at it). Photo Rumors reports the camera resembles a large X-E3, with no ISO dial and no top OLED screen. However, they say the camera will be rather small and light by medium format standards. If such a camera is announced in the next few weeks, it could certainly be a very intriguing option for many shooters.
Head over to Photo Rumors for more.