"The world does not fit conveniently into the format of a 35mm camera." Fujifilm quoted W. Eugene Smith as they unveiled their first digital medium format camera system. Featuring a custom-designed sensor and a complement of six new lens, Fuji is dead serious about turning the medium format market on its head.
GFX 50S Mirrorless Medium Format Camera
- GFX format: 43.8 x 32.9 mm CMOS sensor (1.7x bigger than 35mm format)
- Multiple aspect ratio capture options: 3:2 (45.4 MP), 16:9 (38.3 MP), 65:24 (25.2 MP), 5:4 (48 MP), 7:6 (44.8 MP), 1:1 (38.3 MP)
- Brand new 51.4 MP (8,256 x 6,192) sensor
- Focal plane shutter with 1/4,000 s maximum speed
- Better high frequency response for increased resolution
- G mount engineered to be "light, stiff, and powerful"
- Mirrorless to eliminate mirror shock and increase resolution, as well as offer greater portability
- Weight: 800 g
- Detachable viewfinder with ability to rotate vertically for top-down shooting
- Two dials (shutter speed and ISO)
- Eight-way focus joystick
- Top LCD
- No set price, but a target price of "way under" $10,000 with 63mm lens
- Availability: early 2017
Lenses
- 23mm f/4 R LM WR (mid 2017)
- 32-64mm f/4 R LM WR (early 2017)
- 45mm f/2.8 R WR (late 2017)
- 63mm f/2.8 R WR (early 2017)
- 110mm f/2 R LM WR (mid 2017)
- 120mm f/4 Macro (early 2017)
Fujifilm also made a point of emphasizing that the lenses can easily resolve over 100 MP, so perhaps we'll see a second body in 2017? Only time will tell!
You can watch the full presentation below.
Update
Fujifilm X Society has some pictures from the Fujifilm booth.
What are you thoughts? Is Fuji's combination of price, portability, and that Fuji look (if it's anything like their X Series) enough to make you switch? Let us know in the comments!
![Fuji Is About to Release an Impressively Affordable Medium Format Camera [Rumor]](https://cdn.fstoppers.com/styles/med-16-9/s3/lead/2018/09/fuji_gfx_50r_affordable_medium_format_camera.jpg)
This is awsome news. I'm excited for this. As long as the price is reasonable I think Fuji has a big hit on their hands here. Image quality is already a big draw from Fuji so I think this camera is going to be a killer image maker. Stoked to sell my car to buy this haha!
Lack of leaf shutter is a big disappointment.
Perhaps their future camera bodies will use an electronic shutter and they didn't want to invest in expensive leaf shutter lenses. I'm wondering what the flash sync speed for this one will be though.
Let's hope so. For those wondering it looks like the sync speed is 1/125th as evident in this video at 0:18. I believe that is the same as the Pentax MF offering. https://www.youtube.com/watch?v=h4wvnA4iO6s
.... and the updated photos above.
I think cost was probably the biggest factor in not including that. I'm assuming they didn't want to have this be a camera thats too expensive for most photographers like other MF.
I second this. Leaf shutters are one of the biggest selling points of MF in the first place. That's the reason I never really got on the Pentax bandwagon.
I heard a rumour today that Profoto and Fuji are having contact.. HSS solution probably.. If its true that is.. Fingers crossed!
Yeah I think FR had a post that they should have an Air Remote for Fuji in 2017. Seeing as they just announced one for Sony I think the signs are good.
I'm highly excited for this, even though 40-some MP seems a bit low for medium format. Maybe with those lenses they'll get something that can capture in the 80-90 range. Loving the look too. That thing is a BEAST with the battery grip attached.
It's 51.4 MP...
I'm wondering if their mount will allow for a full frame 645 sensor to be used in future bodies. Just like the X1D, it sounds interesting on paper, but I'm looking forward to seeing how it performs in real world conditions – especially the AF.
Anyone have an idea of the crop factor to 35mm of that 23mm?
Equivalent to 18mm.
that was fast! that math would have taken me all day!
Thank you, that 32 - 64 is looking interesting. Curious what the price point of this bad boy will be. Hassy is already at $9k so maybe $6k?
It's been rumoured around the price of the Hassy, body only.
So body+1 lens for a bit under 10k$.
I don't see your statement following their statement of, "target price of "way under" $10,000 with 63mm lens"
"well under" is marketing speak.
You're suggestiong a price (6k) closer to 50% than 75%-80% of the hassy.
My bet is that while it may not be 9k, it will not be 6k$. Otherwise the marketing monkeys would have said "almost half of the hassy" which would hype it better...
Very nice
I read this has tethering capabilities and continue to wonder why Fuji hasn't done more of that with XT1 XT2. *Cough Capture One Cough*
There is a pain in the ass workaround to get X-T1 & 2 to tether into Capture one. Just tether into Lightroom and set the hot folder in Capture One as the Capture folder lightroom is using. It's a pain in the ass but it works.
Is it even possible to shoot tethered into lightroom using the XT2?
Mamiya Leaf aside, no digital medium format raw files are supported by Capture One. I wonder if the ones produced by that Fuji will be supported. I highly doubt it, but who knows…
Doubt that they will and it's a shame, says much about their PhaseOne system if C1 is the only differentiating feature.
You can still get other medium format files into C1 by slightly changing camera metadata and using a generic profile. But it's the dedicated camera profile that can make a big difference in image quality.
i dont need it... i dont need it.... i dont need it....
Yes you do. Yes you do. Yes you do.
LEAF SHUTTER, FOR THE LOVE OF . . . WHY??? It was so close, but no leaf shutter . . .
Fujifilm engineer: Does it need a leaf shutter? Former Canon engineer now working at Fugifilm: Nah, they'll wait, trust me.
It's mirrorless. Only a matter of time before someone makes an adapter that will use old leaf lenses ala RB/RZ. Fingers crossed.