"The world does not fit conveniently into the format of a 35mm camera." Fujifilm quoted W. Eugene Smith as they unveiled their first digital medium format camera system. Featuring a custom-designed sensor and a complement of six new lens, Fuji is dead serious about turning the medium format market on its head.
GFX 50S Mirrorless Medium Format Camera
- GFX format: 43.8 x 32.9 mm CMOS sensor (1.7x bigger than 35mm format)
- Multiple aspect ratio capture options: 3:2 (45.4 MP), 16:9 (38.3 MP), 65:24 (25.2 MP), 5:4 (48 MP), 7:6 (44.8 MP), 1:1 (38.3 MP)
- Brand new 51.4 MP (8,256 x 6,192) sensor
- Focal plane shutter with 1/4,000 s maximum speed
- Better high frequency response for increased resolution
- G mount engineered to be "light, stiff, and powerful"
- Mirrorless to eliminate mirror shock and increase resolution, as well as offer greater portability
- Weight: 800 g
- Detachable viewfinder with ability to rotate vertically for top-down shooting
- Two dials (shutter speed and ISO)
- Eight-way focus joystick
- Top LCD
- No set price, but a target price of "way under" $10,000 with 63mm lens
- Availability: early 2017
- 23mm f/4 R LM WR (mid 2017)
- 32-64mm f/4 R LM WR (early 2017)
- 45mm f/2.8 R WR (late 2017)
- 63mm f/2.8 R WR (early 2017)
- 110mm f/2 R LM WR (mid 2017)
- 120mm f/4 Macro (early 2017)
Fujifilm also made a point of emphasizing that the lenses can easily resolve over 100 MP, so perhaps we'll see a second body in 2017? Only time will tell!
You can watch the full presentation below.
Fujifilm X Society has some pictures from the Fujifilm booth.
What are you thoughts? Is Fuji's combination of price, portability, and that Fuji look (if it's anything like their X Series) enough to make you switch? Let us know in the comments!