Fujifilm Announces Development of GFX ETERNA: Its First Medium Format Filmmaking Camera

Fujifilm has unveiled the development of its first medium format filmmaking camera, the GFX ETERNA, which is scheduled for release in 2025. Featuring a medium format 102 MP sensor and advanced processing technology, the GFX ETERNA is designed to deliver high-quality, true-to-life visuals for filmmakers working in feature films, television, documentaries, and web streaming content.

Key Features

• 102 MP GFX CMOS II HS sensor.
• Approximately 1.7 times larger than a 35mm full frame sensor
• X-Processor 5 for high-speed image processing.
• Native G mount with a removable PL adapter for additional flexibility.
• Enhanced post-production flexibility and rich visuals tailored to professional filmmaking needs.
• Accompanied by a GF power zoom lens, planned with a 32-90mm focal range.

Background and Context

The GFX ETERNA continues Fujifilm’s legacy of contributing to the filmmaking industry. The company has a long history of innovation, including the development of ETERNA motion picture film and the Fujinon Premista and ZK Cabrio cinema lenses. The new camera integrates the expertise from Fujinon lenses with the technological advancements of the GFX System, introduced in 2017.

The GFX ETERNA is aimed at meeting the growing demand for high-quality video production across various platforms. Fujifilm plans to conduct extensive field tests to ensure the camera meets professional standards for quality, flexibility, and usability.

Fujifilm’s Broader Commitment

Fujifilm’s launch of the GFX ETERNA aligns with its broader goal of addressing industry demands for faster, seamless, and high-quality production solutions. The camera also reflects Fujifilm’s sustainability goals, adhering to its Sustainable Value Plan 2030. This announcement marks a significant step for Fujifilm in entering the high-end filmmaking market with a product aimed at pushing the boundaries of digital cinema.