Fujifilm Announces New Instax Mini 70 Instant Camera

Fujifilm Announces New Instax Mini 70 Instant Camera

Fuji has just announced a new addition to their popular Instax camera line with the release of the new Instax Mini 70, promising an increase in image quality and a brand new "Selfie" mode.

The new model will offer three new colors, as well as improved image quality and a new "Selfie" mode according to Fujifilm's press release.

The Instax Mini 70, which comes in three new colors including “Canary Yellow,” “Island Blue,” and “Moon White,” features the Auto Exposure Control Function to capture both the main subject and background in natural brightness as well as the newly added ‘Selfie’ mode.

Fuji also outlines the main features of their new release below:

(1) Modern and simple design

The three new colors (“Canary Yellow,” “Island Blue,” and “Moon White”) and the modern, stylish design of the Instax Mini 70 appeal to all demographics , making it a perfect fashion statement at any scene for any occasion at any time.

(2) Automatic Exposure Control

The Instax Mini 70 features an Automatic Exposure Control, which captures both the subject and the background in beautiful clarity. When the user presses the shutter button, the camera automatically detects the amount of ambient light and adjusts the shutter speed and flash amount accordingly. It delivers photos with a natural brightness even for indoor or wedding shots, which tend to have dark backgrounds when captured with conventional cameras.


(3) Versatile shooting modes

The camera is equipped with the new ‘Selfie’ mode for taking ‘selfies.’ Users can press the selfie button when shooting, so that the camera can automatically adjust the focal length and brightness to the level optimized for selfie shots. The selfie mirror beside the lens is useful to check the framing to achieve the best angle. Other convenient shooting features include the ‘Self-timer’ for group shots, ‘Macro’ mode for close-up shots at a minimum of 30cm from the subject, and the ‘Landscape’ mode for landscape pictures.


I bought an Instax Mini 90 before spending several weeks in Paris last year, and was thoroughly pleased with it. The only quibble I had was the the 90 would struggle in balancing the background and foreground lighting in it's final exposure and it appears that this has been address with the new Mini 70. Fuji also seems to be making a (in my opinion) wise design move by shifting away from the more rounded and "bubbly" body design of prior Instax cameras by giving the Mini 70 a much more clean and modern styling.

Fujifilm does not list a price for the model in their release, and promise a release date of October 23.

Check out some commercials for the new camera from Fujifilm Japan and Fujifilm France below, and visit the dedicated product site for more info.



[Via Fujifilm & YouTube]

Log in or register to post comments
1 Comment
Philipp Scholz's picture

OK, so maybe that's just me, but: I don't want "better image quality" or "Automatic Exposure Control" =/
What I love most about Polaroids and Instax is their "low quality" look and retro charme. That and of course the fact that there is only ONE image and you can hold it in your hands instantly.