Yes, we've all heard this talk before, but as usual, Ted Forbes brings a fresh, insightful perspective to the discussion. Take a few minutes to watch this great video.
Forbes makes some very valid points. I was particularly drawn to his evaluation of how the camera market has changed via shortened upgrade cycles: the annual release of new models has unconsciously habituated us to increasingly thinking we need the latest and greatest gear to make images. His point about how a viewer is initially drawn into an image is apt as well: no one (on first glance) is drawn to an image because they immediately notice the 15 stops of dynamic range or the pixel-level sharpness. A compelling first take is something more visceral. Now, I'm not going to sit here and pretend that gear doesn't ever matter. It does. There are certain shots that can only be obtained with certain gear. But I think what Forbes is getting at is lessening how much importance we give to equipment and increasing how much we give to the artistry of creating images that speak on several levels, that require more than a cursory glance to understand, that draw the viewer in like an addiction. That's something I can get on board with.