The financial crisis hit everyone hard, and one of our favorite brands, Lexar, announced they were going to discontinue the brand in June 2017. A few months later, Longsys acquired the Lexar trademark and branding rights, but we hadn't heard anything until now.
Longsys announced that Lexar will be back in full production by this fall. Longsys describes itself as "a Chinese DMS company (Design, Module, Service) which focuses on NAND flash applications for software and hardware products." Lexar’s product range is mainly geared toward professional photographers and videographers and includes a line of memory cards, solid-state drives, and USB drives.
CEO of Lexar Huabo Cai released a statement reintroducing Lexar to their customers and reinforced the fact that Lexar has been a renowned brand for both business and personal users. Lexar also says high performance and reliability continue to be the backbone and mission of the brand, while also developing their product line even further.
This is the first news we’ve seen from the brand under the new parent company, and while they didn't specify what's to come exactly, we’re curious to see what products they may have in development. What would you like to see added to the Lexar line?