Leica is known as a kind of Mercedez when it comes to cameras. It captures images like any camera will, but it's the name and reputation (and the quality that comes with it) you get a Leica for. That and the optics. Leica fans can rejoice over the opening of a store in Miami that showcases the full Leica photography and sport optics product portfolio, and it's got a pretty slick interior to boot.
"A unique lifestyle destination, the 2,200 square-foot Leica Store Miami has opened in conjunction with Dale Photo & Digital, based in Ft. Lauderdale. Customers will be able to experience the iconic brand and marvel at the photographic exhibits in an atmosphere that befits Leicaâs tradition of German innovation and artistic excellence. In addition to the entire product portfolio, the location will also offer a variety of special edition Leica Camera products such as the Leica X2 Edition Paul Smith."
I kind of like the idea of a Leica store. Sony, Microsoft and Apple are doing it, why not company devoted to cameras? This might be the best place to get real knowledge about the product and pick up exactly what you need, if you can afford the gear that is.
"The Leica Store Miami is open Monday through Saturday and provides customers the opportunity to schedule private appointments by calling (305) 921-4433. Hours, directions and the latest event information can be found online at leicastoremiami.com or on Facebook at facebook.com/LeicaStoreMiaimi."
The store opened to the public late last month, but a grand opening celebration is set for March 21, followed by a selection of "enlightening workshops and poignant lectures" on March 22 and 23.