Last week GoPro and the Professional Association of Diving Instructors, commonly known as PADI, made an announcement in Las Vegas, Nevada about their new collaboration.
Founded in 1966, PADI is the world’s largest recreational diver training organization that offers divers an underwater photography course and certification. The collaboration was announced at the Dive Equipment and Manufacturer’s Association show, one of the largest scuba diving trade shows in the world.
The two juggernaut brands are teaming up to help scuba and free divers around the world share their underwater adventures with non-divers. They hope their new collaboration will help to inspire more ocean lovers to create stills and videos to raise awareness about the underwater realm. It is not yet clear how exactly they will go about their new collaboration, as they explained they are still in the midst of developing it, but PADI announced they will be providing GoPro with “tools and tips specifically designed for divers to facilitate superior shooting and editing techniques.”
Kristin Valette-Wirth, the Chief Marketing and Business Development Officer of PADI Worldwide, explained, “GoPro and PADI have a common vision to enable exploration, push boundaries, forge new paths and share experiences through imagery, video and technology. Together, we want to ensure that memories made while diving can be preserved and shared with friends, family and millions of others around the world.”
The announcement came moments before GoPro reps tossed out free Hero 7s to a keen crowd of diving professionals. It should be interesting to see what the two well-respected organizations can create together.
Image used with permission from PADI. Copyright Karl Shreeves.