Nikon Announces a 28-75mm f/2.8 Lens That’s Affordable and Unexpected

Nikon Announces a 28-75mm f/2.8 Lens That’s Affordable and Unexpected

Nikon, perhaps copying Tamron's strategy, has released a surprisingly affordable 28-75mm f/2.8 lens. 

Tamron's wildly popular 28-75mm f/2.8 proved that good image quality combined with smart compromises to bring price down is a winning formula, and it seems Nikon is now following suit with a similar lens, the NIKKOR Z 28-75mm f/2.8. At $1,199, the new lens is slightly more expensive than the Tamron option but still significantly cheaper than traditional 24-70mm f/2.8 options. And at just 1.2 lbs (565 g), it is also far more portable. 

Nikon has not released full details yet, but they have emphasized a minimum focusing distance of 0.62 ft (0.19 m), increasing the versatility of the lens, as well as a quiet stepping motor suitable for both photo and video work. The lens includes a control ring that can be customized to allow users to change the aperture or exposure compensation. Nikon has also mentioned "antifouling coating," meant to allow for easier cleaning and to help seal the lens from dust and moisture. We hope to hear more in the coming weeks. 

Expect the NIKKOR Z 28-75mm f/2.8 to be available for purchase in early 2022. 

Andy Day's picture

Andy Day is a British photographer and writer living in France. He began photographing parkour in 2003 and has been doing weird things in the city and elsewhere ever since. He's addicted to climbing and owns a fairly useless dog. He has an MA in Sociology & Photography which often makes him ponder what all of this really means.

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Nice. When ever i hop on over to the z system i know what my first lens will be.

Yes. Copying their "Strategy," that's it...

Word on the street is it's a repackaging of the *previous* generation Tamron.

Not sure "affordable" is the correct terminology to use when describing a lens that costs $1,200.

Maybe I'm just a poor though, who knows.

Why on earth 'd i buy a 28-75 f2.8 when there are 24-70's available? I have bought in the past a tamron 28-75 - and i was happy with the quality - but not with the frustration of only having 28mm and not 24mm. And later when moving into full frame - that need didn't go away.
I won't buy the tamron or Sigma's either for my system camera's. I'd rather use my older first gen. Sony Zeiss 24-70 with an adapter (the Sony GM is better - faster and whatever you want - but the older one is more than good enough for me).
I'm opting for more weight and width - and i can imagine others have a different opinion. It seems to me that the film days are comming back - in those times before AF - you had lots of zooms starting from 28mm or even 35mm isn't it?