Nikon, perhaps copying Tamron's strategy, has released a surprisingly affordable 28-75mm f/2.8 lens.
Tamron's wildly popular 28-75mm f/2.8 proved that good image quality combined with smart compromises to bring price down is a winning formula, and it seems Nikon is now following suit with a similar lens, the NIKKOR Z 28-75mm f/2.8. At $1,199, the new lens is slightly more expensive than the Tamron option but still significantly cheaper than traditional 24-70mm f/2.8 options. And at just 1.2 lbs (565 g), it is also far more portable.
Nikon has not released full details yet, but they have emphasized a minimum focusing distance of 0.62 ft (0.19 m), increasing the versatility of the lens, as well as a quiet stepping motor suitable for both photo and video work. The lens includes a control ring that can be customized to allow users to change the aperture or exposure compensation. Nikon has also mentioned "antifouling coating," meant to allow for easier cleaning and to help seal the lens from dust and moisture. We hope to hear more in the coming weeks.
Expect the NIKKOR Z 28-75mm f/2.8 to be available for purchase in early 2022.