ONA Releases Brand New Line of Camera Gear for Minimalistic Photographers

ONA Releases Brand New Line of Camera Gear for Minimalistic Photographers

ONA, the premiere camera bag and accessories company born out of New York City, has progressively released unique and well made photography gear for nearly seven years with great success. They have just released and announced a few new products that are in line with the more affordable sector of their product lineup that all seem very interesting for anyone looking to keep minimalistic with their gear organization. 

Two items currently available as of today are the $219 leather Bond Street shoulder bag and the $49 Kyoto leather camera strap, both of which seem like solid buys for those looking for a light and incredibly well built product. I personally own the ONA leather Union Street and have for a couple years now. Using that bag as a daily carry for over a year has shown great wear in the leathers look but none in the overall build quality. Another item releasing in the coming weeks is the intriguing Beacon style carrying case. Learn more about each below from ONA. 

Bond Street

Designed specifically for mirrorless and instant cameras, the Bond Street adapts the style and function of the popular Bowery bag into a smaller silhouette that comfortably holds a camera and 1-2 lenses. The Bond Street features a closed-cell foam padded interior, a removable padded divider, and a zip pocket on back perfectly sized to fit your smartphone, batteries, or other small goods. Like the Bowery, the Bond Street can also be stowed as an insert in a larger bag by detaching the strap.

Kyoto

The Kyoto camera wrist strap is handcrafted from full-grain premium leather left over from the material used to make ONA’s premium camera bags. Designed for the photographer who needs their camera at-hand without wanting a traditional strap, the Kyoto wrist strap is lined with suede, reinforced for strength, and padded for comfort. A steel key ring clasp and a leather scratch guard allow for compatibility with most cameras; the strap is intended for camera kits up to 6 pounds and has been stress-tested to 10 pounds.

The Beacon (Release date February 15)

The Beacon lens case is a first-of-its-kind, combining the silhouette of a vintage lens case with the function, style, and flexibility of ONA's camera bags. The Beacon is designed to protect up to four lenses and small accessories, utilizing a closed-cell foam interior and customizable padded dividers. For the photographer or creative who needs more flexibility, the Beacon can also hold select camera bodies, 360 and action cameras, and small tripods. Highly durable and water-resistant, the Beacon is handcrafted from premium 1050D ballistic nylon and features full-grain leather accents and solid brass hardware. It features two large zippered openings, a small accessories pouch, and a removable strap to protect your lenses in a suitcase or attached to a larger bag.

Andrew Griswold's picture

Andrew Griswold is a photographer and designer based in Indianapolis. Born and raised in Indy he has made a name for himself by staying very active in the creative community in both photography and design. He has also founded a community of photographers via Instagram connecting them with brands to work with and shoot locally.

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9 Comments

Is it me, or you copied and modified the press release almost word for word, changing "our bag" to "the bag"???

Here's the press release AS DPREVIEW COPIED IT:

"Designed specifically for mirrorless and instant cameras, the Bond Street adapts the style and function of our popular Bowery bag into a smaller silhouette that comfortably holds a camera and 1-2 lenses. The Bond Street features a closed-cell foam padded interior, a removable padded divider, and a zip pocket on back perfectly sized to fit your smartphone, batteries or other small goods. Like the Bowery, the Bond Street can also be stowed as an insert in a larger bag by detaching the strap."

And about the Kyoto:
"The Kyoto camera wrist strap is handcrafted from full-grain premium leather left over from the material used to make ONA’s premium camera bags. Designed for the photographer who needs their camera at-hand without wanting a traditional strap, the Kyoto wrist strap is lined with suede, reinforced for strength, and padded for comfort. A steel key ring clasp and a leather scratch guard allow for compatibility with most cameras; the strap is intended for camera kits up to 6lbs and has been stress-tested to 10lbs."

Aaaaaand the Beacon:
"The Beacon lens case is a first-of-its-kind, combining the silhouette of a vintage lens case with the function, style and flexibility of ONA’s camera bags. The Beacon is designed to protect up to four lenses and small accessories, utilizing a close-cell foam interior and customizable padded dividers. For the photographer or creative who needs more flexibility, the Beacon can also hold select camera bodies, 360 and action cameras and small tripods. Highly durable and water-resistant, the Beacon is handcrafted from premium 1050D ballistic nylon and features full-grain leather accents and solid brass hardware. It features two large zippered openings, a small accessories pouch and a removable strap to protect your lenses in a suitcase or attached to a larger bag. "

Here, check for yourselves:https://www.dpreview.com/news/4984899784/ona-releases-new-style-bags-and...

If you're not going to put ANY effort in posting, at least have the intergrity of announcing this post as a cpoy of the press info given to you by the company...

DDDAAAAYYYUUUMMMMMM

So, Mr. Blah, what would be the proper method for accurately conveying the features and benefits of Ona's products? What kind of "effort" is necessary to make the manufacturer's product announcement appropriate? Why would it be unscrupulous to inform consumers with facts provided by the products manufacturer?

Did you look at dpreview's link? It's pretty clear....

Before I post a comment criticising other's failings, Mr Blah, I have the integrity to put a modicum of effort into proofreading it.

Maybe I should just copy paste my comments to, saves me the proofreading it!

There you are, you've gone and done it again.

The ONA stuff is nice but overpriced. Certainly not my style, but I'm sure it someone's, and they'll pay for it.

The Beacon case, although definitely weird, could be handy in certain transport situations. Certainly not a quick access bag if you run and gun, but seems usable for certain situations.

Those clips on the bag just make it look way too easy to steal.