A Review of the Unique Hasselblad 907X 50C Medium Format Mirrorless Camera

The Hasselblad 907X 50C is quite the unique camera, leveraging a powerful medium format sensor, but eschewing a viewfinder entirely in favor of a waist-level shooting experience. This excellent video review takes a look at the experience of working with the camera and the kind of work you can produce with it. 

Coming to you from The SnapChick, this great video review takes a look at the Hasselblad 907X 50C mirrorless medium format camera. The 907X 50C is one of the most unique cameras to hit the market in a while, weighing just 7 oz and designed to be used at waist level. This is somewhat akin to older TLR cameras. I have had such a camera for a while, an old Rolleiflex, and it is a fantastically fun camera to shoot with, but of course, as a 70-year-old film camera, it does not have any of the fun and convenient advanced features of a modern digital body. The 907X, on the other hand, has Hasselblad's 43.8 x 32.9mm 50-megapixel medium format sensor that offers fantastic color depth and detail and is controlled entirely through its tilting touchscreen. It is certainly a bundle of impressive technology all packed into a small and very unique package. Check out the video above for the full rundown. 

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4 Comments
Ruud van der Nat's picture

I think it’s a thing of utter beauty and the design makes me want to hold it and take photos with it. After seeing two videos of Thomas Heaton using this camera I have to conclude (if I could afford it) it would not be for me.
If I would win the lottery, it would definitely buy one, it’s that gorgeous.

Alexander Petrenko's picture

I can imagine what a hell this camera is in terms of ergonomics.

adam carter's picture

I still think they’re missing the point, the screen needs to flip in 2 directions. They seem to be hobbling their design over form rather than making something that truly functions as people need it to with our present equipment needs. This is all totally doable while maintaining the classic aesthetic.